Privacy Notice for Research Participants

Last Updated: 28 September 2023

About This Notice

This Privacy Notice sets out how Limited (Humn, we, our, us) will process your personal data in relation to research and user experience surveys. This includes personal data relating to research and survey participants.

Research is a systematic investigation into a particular subject using data collection, analysis  and interpretation of information. conducts research for behavioural insights and user experience. Information collected during your interactions with us as part of research activities will be used in accordance with the participant information provided to you for the particular research study you are participating in.

Please refer to this for information about the study including, the purpose of the study, the criteria for participating, what is involved in participating, and the outputs of the study.

How We Receive This Information

We collect personal information directly from you through interactions with you as part of the research activity. This will typically be done in person, by telephone, e-mail, survey, webform or through video conferencing software.  

The Personal Information We Collect

The information collected will be determined by the research being undertaken.

Basic Categories Data

  • Biographical information such as your name, title, date of birth, age, occupation;
  • Personal contact information such as home address, personal email address, telephone number;
  • Professional contact information such as the name of your employer, work address, work e-mail and telephone number;
  • Online and transactional information such as details of your IP address and interactions that you have with our websites and digital platforms including email open rates;
  • Telematics data (if applicable for the type of research) such as GPS location, time and date, direction of travel, speed, accelerometer data, advanced Driver assistance systems data;
  • Vehicle data such as registration, VIN, make and model;
  • Your opinions and preferences;
  • Your experience of insurance such as purchasing insurance and making claims;
  • Your driving behaviour and habits such as how many miles you drive.

Special Categories Data

Special Categories data that we process include:
  • Health Information or philosophical beliefs, if you provide any information as part of your answers during the research.

Criminal Offence Data

Some studies may involve questions around criminal offence data such as if you have been in a road traffic accident or if you have any endorsements on your license. If we seek to process this data we will be relying upon a condition under Schedule 1 Part 1(1) of the Data Protection act 2018.  

If you would like further information in relation to how we process this information in particular you can request a copy of our Special Categories and Criminal Offence Data Processing Policy from the Data Protection Office whose details are set out below.

What We Use Your Data For

Whenever we process personal data we must have a legal basis in order to do so. Please refer to the sections below to find out more about our processing activities.


We will gather your consent to participate in the research including the use of audio and video recordings of any interview sessions. Please note that when we rely on consent as the legal basis upon which we process your personal data then you may withdraw your consent at any time. In order to affect this right please contact the Group Data Protection Officer whose details can be found below.

Legitimate Interest

We will process your personal information as part of the research:
  • In furtherance of our commercial activities such as to maintain and manage our business operations, management reporting information and internal process requirements;
  • To develop existing and new products and services;
  • To communicate with you about our research projects and surveys and any queries you raise with us.
Where we rely on this lawful basis, we conduct a balancing exercise to ensure that our interests are proportionate and do not override your rights and interests as a data subject.  In some instances, you also have the right to object to this kind of use. If you wish to object to this type of processing please contact the Data Protection and Privacy Office details of which can be found below.

Legal or Regulatory Obligation

  • To fulfil our obligations as an entity regulated by the Financial Conduct Authority (FCA) and The Financial Ombudsman Service;
  • To fulfil your data rights under data privacy laws, handle complaints about data privacy or our insurance products and services and to comply with other legal requirements.
In this respect, please note that we may have to process your data to comply with other legal obligations such as requests from law enforcement agencies or other international and national governmental and regulatory bodies. This will be covered more fully in the section below regarding “Data Sharing”.

Data Sharing

We may share your information with: